Crafting a compelling Positioning Statement is a key enabler to convey your uniqueness. Try out the wizard we’ve created to help you draft yours step by step.
What is a Positioning Statement?
The Positioning Statement is a short description of how your product/service satisfies a customer need in a unique way (i.e. better than the competition). It is rather internal but can be leveraged to engage with external people too.
Why is it important?
It will help you tell what your product or service is about and what makes it unique in a very obvious way. This is critical to attract & convert potential customers, investors, team members, and partners.
Some Examples
Slack
“Slack is the collaboration hub that brings the right people, information, and tools together to get work done. From Fortune 100 companies to corner markets, millions of people around the world use Slack to connect their teams, unify their systems, and drive their business forward.”
source: zendesk blog
Disney
“Disney promises high-quality family entertainment on any product that bears its name.”
source: marshall strategy blog
A Template, and a wizard to help you!
Writing a Positioning statement is a Science and an Art. The good news is you don’t have to start from scratch as experts put their heads together to build templates to help you. We brought it a step further with a step-by-step wizard.
